Actor Akshay Kumar, who is said to be endorsing about 13 brands, has raised his fee for endorsement, and says it is a give-and-take relationship and therefore no harm in hiking his fees for such endorsements

"When some thing is selling well, then I don't think there is any problem in increasing the rates. I don't think anyone should have a problem in that. It's a give-and-take relationship," Akshay said.


In 2011, Akshay was appointed the ambassador of the brand, while Amitabh Bachchan endorsed it for two years.

The 45-year-old actor, who delivered three hits last year - 'Housefull 2', 'Rowdy Rathore' and 'Khiladi 786' - will next be seen in 'Once Upon A Time In Mumbaai Again' when it hits screens on August 8.