Hollywood star Angelina Jolie tops Harpers and Queen's list of global beauties, compiled by 1,000 experts from the worlds of fashion, arts, the media and, peculiarly, plastic surgery.
Following behind are supermodel Christy Turlington, Queen Rania of Jordan, film director Sofia Coppola and cooking diva Nigella Lawson.
Blondes such as supermodel Kate Moss, Kill Bill star Uma Thurman and Lost in Translation star Scarlett Johansson are in the top 100, but have been relegated out of the top five.
"We were really surprised when the brunettes came out on top," Harpers and Queen editor Lucy Yeomans said on Tuesday.
"But from our panel results, we witnessed a definite shift away from the traditionally deified blonde stereotype. Instead, people with a more unusual and interesting beauty ranked higher."
Aishwarya Rai, the Indian actress who played the lead in Bride and Prejudice, is ninth in the poll of the 100 Most Beautiful Women of Today, which appears in the July issue of Harpers and Queen.