Actor-turned-producer John Abraham's debut film production "Vicky Donor" was hailed by critics and audiences alike and even won National awards -- yet he says that he is still learning the tricks of the trade with every step.

John now has films like "Hamara Bajaj", "Madras Cafe" and "Banana" in line under his banner.

"I am just one film old with 'Vicky Donor', people forget that! I need to learn. I am not as established as others are in this market. I'm learning with every step, " the actor said at the launch of music album "Pitol Soku" by rock band JOI here Thursday.

Directed by Shoojit Sircar, "Vicky Donor" won the National award for being the best film providing wholesome entertainment. It also won the best supporting actor award each for Annu Kapoor and Dolly Ahluwalia.

Hailing new talent in the industry, John guarantees that "sensible cinema" will always be churned out from his banner, whether the projects work magic at the box-office.

"What I want to do is just make films that make sense, are sensible and work with absolutely amazing people, " said John, who cast newcomers Ayushmann Khurrana and Yami Gautam in "Vicky Donor"

"I can't guarantee commercial success with every film, but I can guarantee that when you walk out after seeing a film that is produced by us (me), it will be a sensible film. It will be a beautiful film, " he added.