It is a norm to showcase one's movies just a few days prior to the release but this time the makers have planned on having as many as 10-15 trial shows in Mumbai for industry and non-industry friends, starting substantially before the release.
Balaji and Phantom being the producers, the creme de la creme of the industry is expected to be present to watch the keenly awaited romantic drama, starring Ranveer Singh and Sonakshi Sinha together, for the first time.
On watching the final cut, the makers were so pleased and confident that they decided to begin showing the film well in advance.