Big B to film last leg of Gujarat tourism campaign

Big B to film last leg of Gujarat tourism campaign
Monday, July 08, 2013 15:12 IST
By Santa Banta News Network
Banking on the success of the 'Khusboo Gujarat Ki' television campaigns that sees megastar Amitabh Bachchan endorsing the vibrant state, the Gujarat tourism department will enlist him again to promote Parsi, Sikh and Jain sites.

"Amitabh Bachchan will start shooting for us in September to promote sites of interest to the Parsi and Sikh communities, " Vipul Mitra, principal secretary in the Gujarat tourism department, said during an interaction here Saturday.

The shoot will span 20 days, and it is the last part of the campaign which was initiated in May 2010.

Shot over 17 destinations across three years, the "Khusboo Gujarat Ki" campaign culminated into an equal number of promotional films that proved to be a "turning point" for the state's tourism industry.

"We roped in Piyush Pandey and Shoojit Sircar for the films. Bachchan travelled hundreds of thousands of kilometers on roads. He worked for free and stayed in circuit houses, " said Mitra.

The 40-second shots have been wowing masses through primetime TV slots and have upped the influx of tourists into the state.

"In the last two years, there has been an increase in the total number of tourists by 54 lakh. This amounts to 16 percent, which is double the national average, " said Mitra.

Come September, Ambaji in north Gujarat will be home to replicas of 51 shaktipeeths (places of worship associated with goddess Shakti) in the country.

"Replicas will be created at Ambaji which is one of the 51 shaktipeeth. It will be opened in September, " said Mitra.

According to Mitra, the principal target will be domestic tourists, followed by NRIs and foreign tourists.

"There has been an increase in foreign tourists by 300 percent in the last three years, which is much less overall. So our primary focus will be domestic arrivals, " said Mitra.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT