A Man For All Seasons

A Man For All Seasons
Tuesday, July 30, 2013 11:04 IST
By Santa Banta News Network
The wheels of time have a withering effect on every phenomenon. And, as they say, the only thing constant is change. But, here is megastar Amitabh Bachchan, the man whose charisma has defied the vagaries of time, ready to churn out the seventh season of his chartbuster show, Kaun Banega Crorepati (KBC), even as the juggernaut of time mowed down other TV game shows, with a similar format.

Yes, Amitabh Bachchan will be back on the small screen, hosting KBC 7, towards August-end or early September on Sony Entertainment Television.

However, for a change, the seventh season of this most popular game show on Indian television, based on international show Who Wants to Be a Millionaire, will feature 36 episodes, while the earlier seasons aired 52 episodes.

However, it has been a symbiotic relationship with the format of KBC accentuating the larger-than-life image of Amitabh Bachchan, as the man who can help millions realise their dreams of making it big in life.


Significantly, the communication campaign for the show's new edition centered around the theme - Seekhna bandh toh jeetna bandh (No leaning, no winning) also suits the personality of the indefatigable Big B who has always believed in trying multiple characters and platforms in his decades' long career.

Kaun Banega Crorepati, launched in 2000, has been a game-changer for Indian television industry. Ever since he hosted the first season of his highly popular game show, Big B's magic continues to cast a spell on the small screen. He will be able to weave the same magic as before and taste victory, as true to this season's theme, he has not stopped learning in life.
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