Dhanush confirmed as face of Center Fresh

Dhanush confirmed as face of Center Fresh
Thursday, August 01, 2013 13:45 IST
By Santa Banta News Network
Singer-actor Dhanush, who is on a roll with the positive response to "Raanjhanaa" and "Maryan", has a new endorsement in his kitty. He is now the face of chewing gum brand Center Fresh.

Dhanush, whose popularity went several notches high thanks to his song "Why this kolaveri di?", will feature in the new TV commercial of the product, which is under confectionary brand Perfetti Van Melle India (PVMI).

"It feels great to be associated with Center Fresh. Looking forward to work on some exciting campaigns for the brand," Dhanush said in a statement.

Dhanush's youth connect is a vital reason why he has been chosen to endorse Center Fresh, which itself is popular among the youth.

"While Dhanush is taking his first steps in Bollywood, in our key markets he is very popular, especially among the youth. We are really looking to leverage Dhanush's equity to help take Center Fresh to the next level," said Mandar Keskar, category head (Gums), Perfetti Van Melle India.

A new TVC for the brand is currently under development and it will be released later this year.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT