Subhash Ghai has a tradition of building memorable characters on screen, from Ajit in Kalicharan to Anupam Kher in Karma to Simi Garewal in Karz.

This stems from one of the core beliefs of Ghai, which is every character is important and no role is big or small.

One of the main reasons for the success of the characters in Ghai films is the excellent casting.

"Saara shehar mujhe Lion ke naam se jaanta hai" is a line that one cannot imagine coming anyone else but Ajit.

"Is thappad ki goonj suni tumne?` has been immortalized by Anupam Kher and has been repeated every time there has been a slap.

Gulshan Grover who was an upcoming actor saw his career's breakthrough performance as Kesariya Vilayati in Ram Lakhan and came to be known as the "Bad Man" in Bollywood after his lines from the film.

Ghai's latest film Kaanchi sees Mithun Chakraborty and Rishi Kapoor in pivotal roles and Ghai is back after a hiatus of four years.

Ghai says, "Magic is created by two things, the characters written in the script and the characters played by the actors. And I only work with people I have a rapport with.