The leading cast of "Shuddh Desi Romance" - Parineeti Chopra and Sushant Singh Rajput - feel that promotion is as important as the film itself.

"Promotions are as much part of the film as any other thing. Not tiring at all, very exciting, " said Parineeti here on the sets of Zee TV dance reality show "Dance India Dance - Super Moms".

Sushant feels if a good film is made, then the audiences should be told about it.

"When we make a good film, then we want to tell everyone and want them to watch the film. So I feel promotions are as important as film, " said Sushant, who made his debut with hit movie "Kai Po Che! " this year.

Produced under the Yash Raj Films banner, the film is directed by Maneesh Sharma and is set for a release Sep 6. It also stars Vaani Kapoor.