Flying High: 'Shuddh Desi Romance' rakes in 27 Crore in four days

Flying High: 'Shuddh Desi Romance' rakes in 27 Crore in four days
Wednesday, September 11, 2013 10:59 IST
According to the trade, 'Zanjeer' could be the biggest disaster of this year while 'Shuddh Desi Romance' does brisk business at the box office

Apoorva Lakhia's remake of yesteryear superhit Zanjeer may have become one of the biggest box office disasters this year. On the other hand, Sushant Singh Rajput and Parineeti Chopra starrer Shuddh Desi Romance has been adjudged a clear winner. According to the trade, while Lakhia had ample opportunity to cash in on the nostalgia of the Amitabh-Jaya Bachchan film, Zanjeer has proved to be a dud.

The film opened to low numbers on Friday and fell further on Saturday. Sunday was as bad as Friday and on Monday, the figures had a downward spiral. The film has approximately collected Rs 11 crore in four days. In the meanwhile, a distributor from Andhra Pradesh declined to make the bilingual film's collection public, stating it was `faring average`. Maneesh Sharma's film was far more appealing, especially to the young audiences, collecting Rs 27 crore over four days.


Trade analyst Amod Mehra says , `Zanjeer was made with a huge budget but it opened to disastrous numbers over the weekend. It is the lowest opening for a big film this year. It would have covered around Rs 12 crore over four days. The film was released across 2,400 screens pan India. It could be tagged as the biggest flop of the year. Shuddh Desi Romance is a fresh tale. Made on a shoestring budget, it had a limited release of just 1,100 screens. Producer Aditya Chopra has a hit on his hand.`

Distributor Suniel Wadhwa says, ` SDR is doing good business -- even on Monday, which was a holiday. It is a profit-making entity for Aditya Chopra. Zanjeer can be termed as the biggest disaster of the year as it can easily give company to RGV ki Aag.`

Exhibitor Akshaye Rathi says, `Unfortunately, Zanjeer has received neither critical acclaim not box office rewards this weekend. Remaking a classic like Amitabh Bachchan's Zanjeer in itself is a massive challenge and to hope that the audience in the Hindi heartland will warm up to Ram Charan was a shot in the dark.


However, the silver lining here is the business of its Telugu version -- Thoofan, which was very good over the weekend. Shuddh Desi Romance has come into the cinemas like a whiff of fresh air and swept the youth off their feet. The film's premise enabled it to reach out to the youngsters across big cities as well as small towns.`

According to Rathi, the film is conducting good business in the overseas market as well.
Varun Dhawan Unveils First Poster of 'Nain Matakka' Featuring Keerthy Suresh!

Varun Dhawan's upcoming film Baby John is already creating waves in the entertainment world. The latest buzz surrounds the highly anticipated track "Nain Matakka," and the excitement reached new heights when Varun shared the

Friday, November 22, 2024
'Agni' Trailer Unveiled: A Tribute to Firefighters' Bravery and Sacrifice!

The much-anticipated trailer for Agni, directed by National Award-winning filmmaker Rahul Dholakia, was released on Thursday, offering a gripping look into the world of firefighters, their bravery, and the sacrifices they make to protect

Friday, November 22, 2024
Sara Ali Khan Shares Fun BTS Moments from Ad Shoot, Invites Fans to Let Their Spirits Soar!

Bollywood actress Sara Ali Khan recently took to Instagram to share a delightful behind-the-scenes (BTS) glimpse from her latest advertisement shoot, revealing her cheerful mood and creative spirit. In a playful and heartwarming post, Sara shared a video

Friday, November 22, 2024
Kartik Aaryan Enjoys Quality Time with 'Sea, Sand, and Sun' at IFFI Goa!

Bollywood heartthrob Kartik Aaryan, who is currently in Goa for the prestigious International Film Festival of India (IFFI) and Filmazaar, took a moment to unwind and connect with nature. The actor shared a series of serene pictures on his Instagram, showcasing

Friday, November 22, 2024
Shehnaaz Gill Starts Shooting for Punjabi Film: A New Journey Begins!

Actress and social media sensation Shehnaaz Gill is all set to embark on a new chapter in her career, as she commences shooting for her upcoming Punjabi film. The actress shared her excitement with her fans on Instagram, marking this milestone

Friday, November 22, 2024
ADVERTISEMENT
ADVERTISEMENT