With her recent record at the box office, as expected Deepika Padukone has raised her endorsement fee

Insiders from the ad world say that Dippy recently charged a whopping Rs 6 crore for greenlighting a beauty soap ad, taking over the mantle from Katrina Kaif.

Sources from the company say Kat was paid Rs 4 crore while she was the face of the brand.


An insider says, `We were in talks with Deepika since many days and things finally fell into place. She has signed the contract and asked for R 6 crore. Considering her recent success, we agreed to pay her the amount.`


Just a while ago, Sonam Kapoor and her Raanjhanaa co-star Dhanush shot for an ad for the same brand. Insiders say Ms Kapoor was paid a little upward of Rs 2 crore for her dates for the shoot.

Deepika remained unavailable for comment.