Insiders from the ad world say that Dippy recently charged a whopping Rs 6 crore for greenlighting a beauty soap ad, taking over the mantle from Katrina Kaif.
Sources from the company say Kat was paid Rs 4 crore while she was the face of the brand.
An insider says, `We were in talks with Deepika since many days and things finally fell into place. She has signed the contract and asked for R 6 crore. Considering her recent success, we agreed to pay her the amount.`
Just a while ago, Sonam Kapoor and her Raanjhanaa co-star Dhanush shot for an ad for the same brand. Insiders say Ms Kapoor was paid a little upward of Rs 2 crore for her dates for the shoot.
Deepika remained unavailable for comment.
