"Going by the current scenario Gauhar Khan, Pratyusha Banerjee and Apurva Agnihotri are the strongest contenders," says Bollywood PR guru Dale Bhagwagar.
"Gauhar is a strong woman, and a unique combination of ideals and entertainment. Pratyusha is sweet, genuine and commands extreme popularity on television. Apurva is a level-headed dark horse. He knows how to play along quietly and has good lasting power to survive the upheavels in the House of Scandal," analyses the publicist.
Dale is a seasoned hand with controversy, so much so that he was himself invited to participate in Bigg Boss 7 as a contestant, though he chose not to.
The publicist has handled the media for Shilpa Shetty during Big Brother and publicity for some of the most controversial Bigg Boss contestants like Rakhi Sawant, Kashmera Shah, Sambhavna Seth, Sherlyn Chopra, Pooja Misrra, Diana Hayden, Shamita Shetty, Ashmit Patel, Vindu Dara Singh, Zulfi Syed, Salil Ankola, Amar Upadhyay and Anita Advani.