Actress Shazahn Padamsee unveiled Madame's brand mascot JOEI, an animated character, to spread awareness about breast cancer.

Shazahn was at the fashion brand's store here Thursday to support the Breast Cancer Campaign run by Madame in association with Roko Cancer Charitable Trust.

The brand ambassador presented Madame outfits to the breast cancer survivors, who were invited at the store.

The 25-year-old, seen in films like "Dil Toh Baccha Hai Ji" and "Housefull 2", said the seven-day awareness campaign, which started Oct 21, is close to her heart.

"I would like to urge all the women to take a pledge about getting themselves checked irrespective of the age. You're never too young or old to start, and if you notice any change, act immediately. Book an appointment with your doctor," Shazahn said in a statement.