Superstar Shah Rukh Khan may have endorsed jewellery brands but he himself doesn't like to wear it and feels that men should not wear jewellery.

"I don't wear jewellery as I don't feel that men should wear it. I am sorry but everyone has their own taste," the 47-year-old said here Wednesday at the launch of a jewellery lounge by Lista Jewels.

"Sometimes I wear a tabeez (amulet) but then I mostly carry it in my bag, in fact I don't love to wear a watch even. I think men should not wear jewellery," he added.

Meanwhile, the actor is looking forward to his birthday celebrations Saturday.