Set to release Nov 15, the Sanjay Leela Bhansali directed film's lead actors - Ranveer Singh and Deepika Padukone - are promoting the magnum opus extensively.
"No, I am not bothered (why I am not there in promotions). And I don't think like that even because it is the story of Ram and Leela," Richa said in an interview.
A co-production of Eros and Sanjay Leela Bhansali, the film has come out with several posters and trailers featuring the lead pair and their on screen chemistry has caught everyone's attention.
"I knew it since the time I signed the film. Their (the makers) promotional strategy is correct. There are two stars (Ranveer and Deepika) in the film and it is being sold on the basis of that. If it will do well, then it will be beneficial for everyone," she said.
"If I would have been the producer. I would have also done the same," added the actress who proved her mettle in "Gangs of Wasseypur" and "Fukrey".