Former athlete Milkha Singh has been roped in by Emami Limited to endorse health supplement Zandu Kesari Jivan.

"Through my association with Zandu Kesari Jivan, I urge all people, young and old, to pay attention to their health and fitness. A healthy mind, body and spirit is key to a youthful life," Singh said in a statement.

The new television commercial of Zandu Kesari Jivan featuring the 84-year-old, whose biopic "Bhaag Milkha Bhaag" recently became a blockbuster, is scheduled to go on air this month.

With this association, he joins the starry list of Emami's past and present brand endorsers, which includes popular names in the field of sports like Mahendra Singh Dhoni, Sachin Tendulkar, Virendra Sehwag, Sushil Kumar, Mary Kom, Saina Nehwal and Gautam Gambhir.