Social media too did its bit to spread the message and the campaign went viral soon after it focussed on a new advert that shows SRK encouraging youngsters to use fairness cream to boost their confidence. While Nandita, who has been a victim of the all pervading fair-skin bias, was not keen to hold any one individual responsible for the malaise, others have decided to be less diplomatic.
We know for a fact that SRK is aware of the developments but efforts on the part of the campaign managers and actress Tannistha Chatterjee, to reach out to him were unsuccessful. Sources close to the star said he is waiting to receive a physical copy of the said petition and is open to the idea of a discussion with the brand owners. "The decision is not his, since he is only the brand ambassador," said the source. But he can surely decide not to represent the brand, can't he?
