Calling him "a living legend", celebrities from tinsel town took to microblogging website Twitter to bid adieu to Tendulkar, who is playing his last Test match at the Wankhede stadium against the West Indies.
Some of them have used Board of Control for Cricket in India's campaign to say "thank you" to Sachin, using the hashtag of 'ThankYouSachin' on Twitter.
Here's what the celebrities have to say:
Anupam Kher: God never retires. #ThankYouSachin.
Javed Akhtar: Players will come and players will go but Sachin the great will keep making centuries in our memory.
Sophie Choudry: #ThankYouSachin for your genius and your grace. A true living legend! India will always be grateful to you!
Dhanush: Century or not. I hope the god of cricket had a memorable time. Emotional!
Shreya Ghoshal: And it's a new beginning for the living legend...There is still a lot of great cricket left in him. #ThankYouSachin.
Abhishek Bachchan: #ThankYouSachin you have made it possible for us to say...We come from the same land as the great Sachin Tendulkar. #SachinBestEver.
Ken Ghosh: Watched with tears in my eyes as Sachin walked back to the pavilion. #ThankYouSachin
Shekhar Kapur: Two things India's next generation won't have. Unpolluted skies and Sachin Tendulkar #ThankYouSachin.