Whoa! Krissh 3 knocks off 3 Idiots and Chennai Express

Whoa! Krissh 3 knocks off 3 Idiots and Chennai Express
Wednesday, November 20, 2013 09:47 IST
By Subhash K Jha, Santa Banta News Network
It's official now.Rakesh Roshan's super-hero flick Krrish 3 has knocked off Raj Kumar Hirani's 3 Idiots to become the grosser of all times.

Confirming this Rakesh Roshan said, `This Friday's collections were Rs.2.44 crores which brings the total 15-day collection to Rs 228.23 crores. So yes, it looks like Krrish 3 has broken all records.`


Modestly under-playing the achievement Rakesh Roshan said, `Records are made to be broken.We are happy that the merit and power of Krrish has been endorsed in just 15 days. And in such a short span of time our film has begun a journey of setting new records. God has been kind.`

Analysing the record-breaking success of Krrish 3, trade expert Taran Adarsh says, `The large number of screens and the ticket rates have definitely helped Krrish 3 to undertake its record-breaking journey. But eventually everything boils down to the quality of the content.If the script is solid there's no stopping a film.Also it must be kept in mind that if a film is to be a universal hit, it must cater to a universal audience.`


Adds Amod Mehra, `Records are meant to be broken.With every new record-breaking film stars are asking for more money. Exhibitors too are getting greedy. They keep increasing the ticket rates. Let's see what strategy Dhoom 3 adopts.`
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