Less is more publicity for 'Dhoom 3'

Less is more publicity for 'Dhoom 3'
Friday, November 22, 2013 11:39 IST
In order to retain the surprise element, the makers of Aamir Khan-Katrina Kaif starrer will refrain from a publicity blitzkrieg

Producer Aditya Chopra has outlined a plan for the promotions of his upcoming film, 'Dhoom 3'. Or rather a lack of it. The filmmaker has issued a diktat to restrain from any in-your-face marketing of the film.

As the franchise is known to the audience, he feels there has to be some element of surprise and that needs to be kept intact in the Aamir Khan-Katrina Kaif starrer. He also wants the stars to limit their interactions with the media and not divulge details about the project.

Says a source close to the production house, `An event to release the title track was held recently, but there is no plan to have a proper music launch with the entire cast. The song videos will not be released online or on television. It will only be shown in the film.`


The source adds, `The makers feel extra promotions hamper a film, as the expectations of the audience gets heightened. They prefer to keep the public guessing by not revealing the storyline.`

Incidentally, during an event for the film recently Aamir Khan had stated, `We are following the policy of less is more. The less we promote the film, the more people will be curious about it. We are not going to feature on any of the reality shows on television or visit shopping malls. We will have limited promotion as we are confident of our product.`
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT