The association between the brand and the actress of "Madras Cafe" fame will remain for the next two years.
"Kerovit is synonymous with a blend of simply elegant aesthetics, enduring style and subtle luxury. Our association with Nargis Fakhri is an apt extension of the brand's core identity," Rishi Kajaria, joint managing director, Kajaria Ceramics Limited, said in a statement.
"Nargis has emerged as a promising new hallmark of raw talent, sophistication, elan and affability, which resonates perfection in terms of a brand fit for Kerovit," he added.
Kerovit's product range comprises of wash basins, western commode and touch-free dual flush concealed cisterns (flush tanks) at prices starting from Rs.1,500.