Roshan has tied up with the Gitanjali Group, associated with D'damas that will launch a signature line of jewellery inspired by the film.
D'damas is a partnership between Gemplus Jewellery Ltd, one of the largest exporters of diamond studded gold and platinum jewellery in India, and Damas, the largest retailing jewellery brand chain in the Middle East.
Damas is also set to launch India's top diamond brands Nakshatra and Asmi in the Middle East.
The function to announce the tie-up was truly an evening to remember. Bollywood beauty Celina Jaitley and others set the ramp on fire in jewellery fit for royalty by Nakshatra, Asmi and D'damas at a fashion show by designer Vikram Phadnis.
Roshan said: "We hope to connect with our fans on an emotional level, so that the signature line inspired by the film 'Krrish' would give them a chance to preserve a piece from the film for long time to come."