Superstar Shah Rukh Khan is making hordes of Polish youths literally dance to his tunes, with hordes of them turning up for his films at an international festival here.

People here appear thrilled to have five popular films of their favourite Indian hero screened at the Cieszyn film festival. Every evening at 10 p.m. they are showing Shah Rukh's films.

The young crowds have been lapping up his performances in "Kal Ho Na Ho", "Kuch Kuch Hota Hai", "Main Hoon Na" and "Dil Se". The moment the song and dance sequences begin, they start dancing and clapping.

Thanks to the Internet, the youths seem well informed about his life and his achievements.

Roman Gutek, a distributor of Shah Rukh's films at the festival, told: "The success of his films has prompted me to release them throughout Poland now. The response is so overwhelming, it is beyond my comprehension."

Earlier Gutek had released the actor's "Kabhi Khushi Kabhie Gham" with Polish subtitles, which ran for two months in Warsaw.

Anil Wadhwa, the Indian ambassador to Poland, said: "With the success of Shah Rukh's films, it is clear there is a demand for recent Indian movies and Poland is a mature market, which Indian producers should tap.

"I have been persuading the external publicity division of the external affairs ministry and NFDC (National Film Development Corp) in the last eight months to realise the potential of the Polish market. People want to see Indian movies which are totally different from the Western ones," Wadhwa said.

Indian classics by Satyajit Ray, Guru Dutt and Raj Kapoor are also being shown in the morning hours - when the serious film buffs and critics are present - during the 11-day festival.

The response is positive, but the craze for Shah Rukh is something else!