After Effects: 'Mahabharat' loses box office battle to 'Dhoom: 3'

After Effects: 'Mahabharat' loses box office battle to 'Dhoom: 3'
Tuesday, December 31, 2013 12:43 IST
Jayantilal Gada's `Mahabharat` with a starry list of voiceover artists like Amitabh Bachchan, Vidya Balan and Ajay Devgn couldn't grab much attention as viewers are more interested in watching Aamir Khan starrer "Dhoom: 3".

Released on about 150 screens Friday, the Amaan Khan directorial is said to be India's most expensive animated film.

Made on a budget of Rs.50 crore, minimal promotion was done for the 125-minute film, which is an outcome of seven years of hard work; the official statement says that the movie has collected Rs.1.5 crore in three days.

`The movie is not upto the mark. There are no concrete box office collection figures,` Rajesh Thadani of Multimedia Combines told IANS.


Trade analyst Komal Nahta also shared the same opinion and said: `The movie has performed very poorly.`

Trade pundits are not expecting anything positive for the animated film as all eyes are still on `Dhoom: 3`, which released Dec 20.

`'Dhoom: 3' is doing very well. In 10 days, it has minted Rs.211 crore in India,` said Thadani.

Seeing the performance of the animated film on the popular epic, it seems like animation movies are yet to be accepted by Indian audiences.
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