Released on about 150 screens Friday, the Amaan Khan directorial is said to be India's most expensive animated film.
Made on a budget of Rs.50 crore, minimal promotion was done for the 125-minute film, which is an outcome of seven years of hard work; the official statement says that the movie has collected Rs.1.5 crore in three days.
`The movie is not upto the mark. There are no concrete box office collection figures,` Rajesh Thadani of Multimedia Combines told IANS.
Trade analyst Komal Nahta also shared the same opinion and said: `The movie has performed very poorly.`
Trade pundits are not expecting anything positive for the animated film as all eyes are still on `Dhoom: 3`, which released Dec 20.
`'Dhoom: 3' is doing very well. In 10 days, it has minted Rs.211 crore in India,` said Thadani.
Seeing the performance of the animated film on the popular epic, it seems like animation movies are yet to be accepted by Indian audiences.