The makers tied up with American company Digigraph for a special application for the fans. Any Twitter user who is a fan of the movie or the cast as well as the director has received a personalised poster signed by the artist of their choice.
The posters is specifically addressed to the fan in the artist's own handwriting.
Farah Khan, who has directed the film, promises it will be one of the most entertainting of the year.
"My dream project 'Happy New Year' takes another step towards realisation with the first poster being launched today. I believe in cinema that entertains and with a dream cast like this we hope it will be the most entertaining film of the year," said Farah.
The film has been produced by Shah Rukh's Red Chillies Entertainments Pvt Ltd, whose last film "Chennai Express" was a huge hit.
"Happy New Year", a musical hiest, also stars Deepika Padukone, Boman Irani, Abhishek Bachchan, Sonu Sood and Vivaan Shah.
SRK took to Twitter to share his happiness on the launch of the poster.
"I hope you like the poster for the film 'Happy New Year'. All that begins this year or ends this year for you, may it be the best for each one of you," SRK tweeted Thursday.
The film is slated to release this Diwali.
