KKR's 360-degree campaign will invite fans to become a part of the Knighting ceremony, KKR's Auction activity, said a statement.
Advertisements in national dailies will list the first 100 players along with a unique mobile number for each and the fans can give free missed calls and express their favourite players.
The Official Facebook Page of KKR, which is co-owned by Bollywood superstar Shah Rukh Khan, actress Juhi Chawla and her husband Jay Mehta, will have a tab with the list of players and a mobile number to vote.
Apart from this, if one would like to vote for other players who are not part of the 100, but are published in the auction list, they can log on to www.kkr.in or visit Park Street in Kolkata to catch the action live on the screen.
The announcement of the 2014 team will be made Friday and lucky winners will get mobile free-recharge, if the player they have voted for becomes part of the KKR squad.
