Celebrities like Akshay Kumar, Karan Johar, Arshad Warsi and Tisca Chopra have shared what the day means to them.
Here's what they had to say on Twitter:
Akshay Kumar: My wife and I are refusing to bow down to consumerism this year! Valentine's Day doesn't mean reach into your wallet, it means love your love.
Karan Johar: If you are single and don't have a lover, then at least make sure you consume lots of calories today. Dessert for the deserted.
Richa Chadda: To all lovers, let everyday be Valentine's (Day). To all singles, love thyself. For what you won't have you can't give.
Aditi Rao Hydari: Shouldn't everyday be Valentine's Day? Spread the love and stop draining your pockets only on one day of the year.
Jacqueline Fernandez: Happy Valentine's Day! Make sure you do something super romantic today.
Arshad Warsi: Happy Valentine's Day to all. Love is the answer to all question(s).
Tisca Chopra: To love oneself is the beginning of a lifelong romance - Happy Valentine's Day.
Sanjay Gupta: Happy Valentine's Day guys...make sure you do something special for the special one in your life. Go make it special.
Jackky Bhagnani: Happy Valentine's Day to all you lovely people out there. Have a super day with all the people you love.