After Effects: 'Highway' collects Rs 14 cr in its opening weekend

After Effects: 'Highway' collects Rs 14 cr in its opening weekend
Tuesday, February 25, 2014 10:46 IST
The Imtiaz Ali film starring Alia and Randeep is off to a promising start, on the other hand Ali Abbas Zafar's 'Gunday' has grossed Rs 82 crore at the box office

Imtiaz Ali's film, 'Highway', that stars Alia Bhatt and Randeep Hooda, collected Rs 14 crore in the first weekend of its release.


Trade analyst Taran Adarsh says, "Aimed at high-end multiplexes in metros across the country, Highway has reached out to its target audience already. UTV has released the film in only 800 cinemas and this is a smart strategy."

Ali Abbas Zafar's 'Gunday', on the other hand, has grossed Rs 82 crore. Adarsh says, "Factoring in its overseas collections, the film is expected to cross the Rs 100 crore mark."

Exhibitors believe that Highway is meant for select audiences. Exhibitor Rajesh Thadani says, "'Highway' had a slow start but it picked up in the weekend. It is meant for select audiences and is not a commercial film, like Imtiaz Ali's other films. It should make Rs 20-22 crore in the first week."


Word of mouth publicity seems to have worked for 'Highway', say distributors.

Sanjay Dalia, President of Cinemax Cinemas, says, "The footfall at our theatres was higher on Monday when compared to Friday. The film's positive reviews have added to its collections. It may continue to do well but we will know more about this in the coming weeks."
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT