'Highway' was always a profitable film?

'Highway' was always a profitable film?
Thursday, March 06, 2014 14:52 IST
By Santa Banta News Network
Producer Sajid Nadiadwala is elated with the response that Alia Bhatt-Randeep Hooda starrer 'Highway' has garnered and says that the film was always meant to be profitable.

The movie, directed by Imtiaz Ali, got a slow start compared to his earlier projects, but gradually gelled well with the audience. 'Highway' was made at a cost of Rs 18.25 crore (including P&A). The movie has already clocked more than Rs 27 crore at the Indian box office and the international theatrical collection is more than Rs 8 crore.

The film had made Rs 15.5 crore revenue even before release, making the total revenue pie more than Rs 50 crore. "It was both an honour and a challenge when Imtiaz entrusted me with the release of 'Highway'.

We worked with our distribution partners at UTV to give the film appropriate release across 800 screens with carefully selected cities and cinemas across the country," Sajid said in a statement.


"It was always a profitable film. What was heartwarming was the way the audiences warmed up to the movie. We not just made a super hit film but a much loved one which will be seen and remembered with much fondness for years to come," he added.

The film which released on February 21 is still running successfully across theatres. Echoing similar sentiments, Imtiaz said, "I am happy that the film has reached the audience. We are moved by the response and are very thankful."
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT