In Whistler, Canada, he has just completed shooting 30 percent of his romantic comedy "Neal 'n' Nikki", which stars Uday Chopra and Tanisha. Whistler, for the uninitiated, is the scenic town where the Olympics will be held in 2010.
So after "Dus", which was shot in Calgary, and now "Neal 'n' Nikki", is Canada the new hot spot for Bollywood shooting crews?
"Not for me," protests Sablok. "I was brought up in Canada and I love the country. I'm using the location as a character rather than a prop."
But doesn't "Neal 'n' Nikki" look and sound like Yashraj Films' "Hum Tum", "Bunty Aur Babli" and the forthcoming "Salaam Namaste"?
Sablok protests. "This is the same logic that was applied to Yash uncle's cinema. Because he had certain aesthetic elements common to all films, the cynics said his films looked similar.
"My film has nothing in common with the ones from Yashraj Films that you've mentioned. It sounds boastful but 'N & N' is the most unique-looking film in the last five years."
The confidence comes from years of ad making. Sablok is now in charge of the ad cell at Yashraj Films. But feature films are where his heart ticks.
"And I'm so happy that I'm making my second feature film for a company that knows how to respect a film and a filmmaker. I don't need to agonise over how my 'N & N' will be marketed," says Sablok.
He was hinting at the hard times that he went through when Pantaloon, while trying hard to enter the film production market, made vain efforts to bring the "expertise" and "professionalism" of the corporate world into cinema with Sablok's "Na Tum Jano Na Hum".
"It doesn't work that way," says Sablok. "Film production isn't like manufacturing labelled goods from a conveyer belt. It requires both business skill and sensitivity. How I wish I had made 'Na Tum Jano Na Hum' for Yashraj Films."
Sablok rubbishes the belief that the producer's son, the enigmatic Aditya Chopra, ghost-directs much of what comes from Yashraj Films.
"Adi is there to provide support in every way possible. But he lets the director do his job. There's a line between creative input and interference. Adi is too professional to cross that line."
He goes into raptures over his 'Neal' Uday Chopra and 'Nikki' Tanisha.
"And not because they're the producer's brother and Kajol's sister. I can't imagine any two other actors playing Neal and Nikki. If it's wrong to cast actors just because they're star kids, it's equally wrong not to cast them just because of their pedigree."