Plenty of spice at the box office this week, as two new directors and one almost new one fight out what's possibly one of the most democratic weeks at the turnstiles.

There's a straightforward love triangle "Aashiq Banaya Aapne" by debutant Aditya Datt, the ultra-romantic comedy "Pyar Mein Twist" by Hriday Shetty and the aromatic comedy "Ramji Londonwale" by Sanjay Daima.

While Shetty has directed the abortive "Plan" earlier, Sanjay Daima is an absolutely raw hand.

"I discovered Sanjay while he was assisting Ashutosh Gowariker during 'Lagaan'. I knew I had to work with him before the rest of Bollywood discovered him," reveals 'Ramji' Madhavan.

Some such sentiments are also being whispered about the young lead Sammir Dattani in "Pyar Mein Twist".

Whether Shetty's multi-generation romance clicks or not remains to be seen. But there's certainly a positive buzz surrounding the Rishi-Dimple-Sammir-Soha musical chair.

It's a specially interesting week for moviegoers. As Patna exhibitor Suman Sinha reasons, "Just a year back these would be regarded as multiplex films and would've been released as such. Today, after films like 'Black' and 'Page 3', the market has changed dramatically. Everyone is interested in all kinds of films. Niche filmmaking is gradually evaporating as the market is becoming more accommodating."

Sinha wages his money on "Pyar Mein Twist". "I think a lot of people are interested in seeing Rishi and Dimple again. The young pair (Sammir-Soha) also looks nice."

Madhavan's comeback to Hindi films in "Ramji Londonwale" is also being looked at with keen interest. Though south Indian actors are known to flounder at the Mumbai box office, Madhavan isn't really from down south.

"I'm a diehard Bihari, born and brought up in Jamshedpur and my wife is a Maharashtrian from Kolhapur. I'm as cosmopolitan as an actor can get. And who says south Indians actors don't click in Mumbai? If Kamal Haasan and Rajnikant have stayed away from Mumbai in spite of big hits like 'Ek Duuje Ke Liye' and 'Andha Kanoon' it's because they've no time to travel back and forth between two cities and cultures."

According to Maddy, the USP in "Ramji Londonwale" is its universal comic plot. "Everyone loves a do-gooder. A funny Mr Fix-it is an absolute turn on. The funniest part of playing Ramji was that I felt I completely comfortable in my cook's avatar. Maybe I was a cook in my last life."

While "Pyar Mein Twist" and "Ramji Londonwale" use predominantly escapist devices (romantic musical/comedy) to make relevant social observations about modern lifestyles, "Aashiq Banaya Aapne" is an out-and-out 'time pass' film. The love triangle also marks the movie debut of beauty queen Tanushri Dutt who's trapped between Emram Hashmi and Sonu Sood.

A hard choice to make! And to think Miss Dutt has another release "Chocolate" with another new director Vivek Agnihotri around the corner.

If her maiden movie venture doesn't deliver, there's always a second chance. Sammir Dattani should know. His debut film sank without a trace. But he's still in the race.

In Bollywood there's always a second chance. Hriday Shetty could've drowned after his "Plan" went awry. But look at the twist in his story!

Hopefully, this week will see a lot of debutants and semi-debutants making a deep dent at the box office.