Making a comeback after 5 years, director Subhash Ghai was present with his actors at the launch. Director Subhash Ghai said, `The concept of a film has to interest me. It is very important for me. The subject of Kaanchi excited me.` He went on to add, `Kaanchi is an Inspirational story for young women of today. It is a commercial film. In my films, happiness, sadness, action, drama, music, everything should be together. This film has everything that our audience, classes or masses, desire. I have made this film with a lot of passion.`
Directed by Subhash Ghai, Kaanchi is the story of an innocent rural beauty and her fight against power. Starring Rishi Kapoor, Mithun Chakraborty, Kartik Aaryan, Chandan Roy Sanyal, Rishabh Sinha and introducing Mishti, the musical drama is produced by Mukta Arts and is slated to release on 25th April, 2014.