This will be its first such film association. As part of the deal, the digital channel shall be associated with the film for special promotional activities during March and April.
`I have been a trendsetter myself and I am more than keen to be associated with Trendspotters.tv,` Ghai said in a statement.
Trendspotters.tv will showcase behind the scenes stories of the film, and it will also webcast a pre-release interview of Ghai along with the star cast.
`At Trendspotters.tv, we are keen on engaging our audience with fresh developments in the world of entertainment. Bollywood being a much loved genre of films among our target audience, collaboration with the production house that has given some of the biggest hits of the industry is indeed a significant one,` said Kunal Kishore Sinha. Featuring Kartik Aaryan Tiwari from `Pyaar ka Punchnama` fame along with newcomer Mishti in the lead, the film is scheduled to hit the cinemas April 25.
