With stars usually staying away from endorsing products such as condoms, getting on board a leading actor as a brand ambassador can be a daunting task. However, it appears that Ranveer Singh has now chosen to go off the beaten track.
It seems that the actor is setting a precedent by agreeing to be the brand ambassador for a leading condom brand.
Says a source, `Ranveer always prefers to tread a different path. He knows how to exude confidence and attitude. A combination of all these factors, plus his growing popularity, made him a suitable choice for the brand.`
Adds the source, `The actor loves attention and knows how to get it - be it through his mannerisms or his comments. The brand feels that his cool dude image will be an asset to their campaign.`
On his part, Ranveer apparently feels that promoting safe sex is a social cause itself.
Auditions for the female models, who will feature in the montage TV commercial, are currently on; the ad is slated to be shot on March 30 and 31. Adds the source, `The ad will be a highly stylised one with a feel-good factor.`
Ranveer remained unavailable for comment.
Almost there
Last year, there was buzz that Arjun Rampal had been roped in to become the brand ambassador for a condom brand. The hunk had, according to the buzz, demanded R6 crore and as he refused to slash his fees, he was not signed on.
Others who took on such ads
Pooja Bedi: Over two decades ago, she grabbed headlines for a condom ad that also starred model-turned-fashion show choreographer Marc Robinson. She had shocked the nation as a seducing nymphet under the shower in the commercial.
Sunny Leone: The former adult actress is currently seen in a condom ad. She apparently charged a bomb to ooze oomph in the commercial.
