Adult market ruled by Ekta Kapoor unchallenged

Adult market ruled by Ekta Kapoor unchallenged
Wednesday, April 02, 2014 12:53 IST
By Santa Banta News Network
The likes of Kanti Shah may be well be ruling the C-Grade market but when it comes to A-grade adult-only content Ekta Kapoor continues to be the Numero Uno queen. With Ragini MMS-2 all set to be among the Top-5 'adult-only' hits till date, one can expect more from her production house in the coming years as reported by Joginder Tuteja of the Glamsham.

"This is huge because Ragini MMS 2 is now being spoken of in the same vein as Ghajni and Grand Masti, which made 100 crore each despite an 'A' certificate. Though Ragini MMS 2 won't come close to that, it would still be in the Top-5, as the only other films to have fared better are The Dirty Picture (85 crore) and Raaz 3 (70 crore)," informs a trade source. He adds, "Also, let's not forget that Ragini MMS 2 has been made on a much smaller budget than these films."

Incidentally, every film in the list after this is a Balaji production. While Kyaa Super Kool Hain Hum net 45 crores in India, Shootout at Wadala stood at 55 crores, a total that should be comfortably surpassed by Ragini MMS-2 which has already crossed 45 crores. All are 'A'-rated films. That said, Balaji's next features are universal entertainers, Main Tera Hero and The Villain.

Meanwhile Ekta is thrilled with the way Ragini MMS-2 has fared. "Its success allows me to further experiment and push the envelope," she says.


Well, with nothing much left to imagination in the Sunny Leone-starrer, one waits to see what remains of the envelope when it gets pushed further.
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