"Ever since I heard this title, I have been after UTV to get it. It etches out my character perfectly and is extremely catchy. Also, because it fits in so well with the space of the film, it will help us in promoting the film very well," Emraan said. Director Kunal Deshmukh feels that the title takes the film to another level. "I always wanted to present Emraan in a never seen before avatar.
He plays a master street con artist - the modern day Natwarlal. So the title is just apt," Kunal said. The film was earlier titled 'Shaatir', but now it will be called 'Raja Natwarlal'.
"Emraan, Kunal and our team were thrilled about this title from the moment we hit upon it, as it sums up his character perfectly.
Emraan and director Kunal Deshmukh together have entertained audiences with back-to-back hits earlier and we look forward to 'Raja Natwarlal' to entertain our audiences," Disney India's VP and head of marketing and distribution-studio, Amrita Pandey said. The film is slated for August 29 release.
