Last week, G.S. Entertainment's Bunty Walia, kick-started the pre-release campaign of the film with an ambitious publicity brochure, showing Amitabh Bachchan in an all-new look.
Walia says he got a record number of messages from friends and distributors in the trade, complimenting him on the look of the brochure.
He and his brother, Jaspreet Singh Walia, have planned a multi-pronged publicity strategy for the film, which will unfold in the coming few weeks.
Walia and director Apoorva Lakhia are now looking at some really unique pre-release promos for the film.