Abhishek Bachchan Announces Launch of NBA Online Store

Abhishek Bachchan Announces Launch of NBA Online Store
Wednesday, May 07, 2014 13:45 IST
By Santa Banta News Network
Bollywood star Abhishek Bachchan, a sports enthusiast, Tuesday announced the launch of the first official online store of the National Basketball Association (NBA) at an event here.

The online store -- NBAStore.in, has been launched by NBA in association with e-commerce platform Jabong. It is an attempt to bring a wide assortment of NBA merchandise closer to Indian fans and it will also include the first ever NBA products for women in the country.

The collection of approximately 200 NBA products will include shorts, jerseys and t-shirts for men and women and these will be priced between Rs.1,400 and Rs.14,000.

The announcement comes amidst rapid growth of the NBA's fanbase in India. This season, a record 14 games per week are televised on SONY SIX, up from six last season and viewership has grown manifold.

"Passion for basketball and the NBA is growing rapidly in India and the increasing demand for NBA merchandise makes this the perfect time to launch a dedicated e-commerce destination," NBA India managing director Yannick Colaco, said in a statement.

NBAStore.in will offer oncourt products and fan gear from adidas, women's and men's fan gear from Levelwear, NBA socks from New Horizon, official NBA basketballs from Spalding and basketball footwear from adidas, Reebok, Nike and Brand Jordan. Additional exclusive products will be added each season.


Fans who purchase the merchandise will have a chance to win authentic autographed NBA jerseys as well as tickets to NBA regular season games, NBA All-Star and The Finals.

This marks NBA's fifth international online store since 2012.
Priyanka Chopra Glows Radiantly as She 'Plays with the Sun'!

Global icon Priyanka Chopra Jonas recently stunned her fans with a series of sun-kissed photos that radiate elegance and charm. The actress, known for her timeless beauty and international appeal, shared the pictures on Instagram, leaving fans

Thursday, November 21, 2024
Ananya Panday Sparks Buzz with Unseen Photo of Nani Enjoying Beer!

Bollywood actress Ananya Panday recently stirred conversations on social media by sharing an unusual yet endearing birthday tribute to her grandmother. The actress posted a previously unseen picture of her Nani holding a beer mug, capturing both

Thursday, November 21, 2024
Varun Dhawan Enjoys His 'Vitamin Sea' and Prepares for Upcoming Blockbusters!

Bollywood heartthrob Varun Dhawan, known for his energetic performances and versatility, recently treated fans to a glimpse of his seaside retreat. The actor, currently

Thursday, November 21, 2024
Rithvikk Dhanjani shares his joy on his new rom-com Half Love Half Arranged Season 2!

Amazon MX Player, Amazon's free video streaming platform, recently launched the eagerly anticipated second season of Half Love Half Arranged. The slice-of-life drama revisits the journey of Riya Tanwar, a gynecologist whose life seemed perfectly

Thursday, November 21, 2024
Abhishek Bachchan Gets Emotional on KBC 16: Talks about being a 'Girl Dad'!

This Friday, get ready for a laughter-packed and heartwarming episode of Amitabh Bachchan hosted 'Kaun Banega Crorepati 16' on Sony Entertainment Television as this special edition will bring together the charismatic Abhishek Bachchan along with the

Thursday, November 21, 2024
ADVERTISEMENT
ADVERTISEMENT