With megastar Amitabh Bachchan as the host, the Sony Entertainment Television show's participation communication for this season kicked off Monday with the line - `Iss manch se koi bhi khali haath nahi jaata (No one goes empty-handed from this platform)`.
Every night, a question will be posed to viewers of the channel, and potential participants can try their luck by answering these correctly in order to have a chance to be in the hot seat.
This season, aspiring contestants have access to two new platforms to reach the hot seat. You can download the KBC Official App and register by sharing the correct answer, your age and gender; and registration is also possible via sending an SMS to 5252525 with the correct answer along with necessary details.
Idea users can register themselves simply by sending an SMS from their Idea mobile.
Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code. Alternatively, viewers can log on to kbcsony.com to register for their shot at the hot seat.
Gaurav Seth, the channel's senior vice president and head (Marketing), said: "This year we are attempting to bring the show closer to our viewers by engaging various mediums through which they can enhance their chance to be in the hot seat. We're confident that once the season gets underway, it will strike a deep emotional chord with the entire country, like never before."
The show is the Indian version of the internationally popular format "Who Wants To Be A Millionaire".
