You've so far watched novices or celebrities in dancing competitions. But Star One, Star's fledgling channel, has come up with a unique concept.

They are putting up a show called Nach Baliye where the contestants are celebrities and yet not seasoned dancers.

The star-judges are choreographer Saroj Khan, veejay actress and model Malaika Arora and filmmaker Farhan Akhar(whose dad, incidentally, is busy judging a music contest Fame Gurukul on the rival Sony Channel).

Judging talent-scouting contests has become big business on television. The judges are reportedly being paid sums running into more than two crores to lend their wisdom to the avalanche of contests.

"I wouldn't like to comment on the going price for the judges. But Nach Baliye is certainly different from other talent contests. It features married couples..married to each other, that is ," grins Samir Nair of Star.

"Thrice every week beginning on Oct 11 these well-known star couples will dance their way into goofy fame. The beauty of it is, these tv couples aren't seasoned dancers , so they have the right to mess up their steps, even trip and fall. That's the whole beauty of watching these celebrated jodis from tv. You never know which way their lack of dancing skills will take them."

The show's concept was taken from the well-known dance international dance show Dancing With Stars. "But that was about celebrities getting it right. Nach Baliye is about getting their steps wrong. It turns the whole concept of reality television upside down." So far reality tv has been the USP of Star's chief rival Sony Entertainment. Will they finally get a run for their TRPs from Star? More importantly why do dance contests perform so poorly in comparison their musical counterparts? Sony which has a big winner in the singing sphere Fame Gurukul floundered with Dance Dance.

Explains Sony's Tarun Katyal, "Dancing stars are restricted to Bollywood's star line-up. It isn't as easy for a dance winner to make mileage out of his victory as it is for a winner on the singing contestants."

Says Samir Nair, "The fun of watching tv celebrities on Nach Baliye struggling with the dance steps is, it doesn't matter whether they win or lose."