Himesh Reshammiya's filmy gamble

Himesh Reshammiya's filmy gamble
Thursday, May 15, 2014 14:51 IST
Himesh Reshammiya has sold the satellite rights of his upcoming film 'The Xpose' even before it hits the marquee

Himesh Reshammiya's film, 'The Xpose', may be releasing on the election results day but the musician-turned-actor-and-producer is not worried about his film's fate at the box office. If anything, he appears very confident about his film. One reason behind his confidence is the fact that he has already sold the satellite rights of this film.

The film's rights have been sold for Rs 8.5 crore, but with certain conditions in place. Says a trade insider, `Himesh has been told that if his film does a business of Rs 15 crore or more, his film will fetch a satellite price higher than Rs 8.5 crore. In fact, he was offered Rs 10 crore initially without the incentive clause, but Himesh is sure of his product. He believes that the film will do very well and hence, he has decided to go ahead with the incentive clause.`


Whether this move will pay higher dividends or not is something that only time will tell. Either way, the film has already recovered its total cost of Rs 15 crore; this includes the production cost of Rs 9 crore as well as costs for publicity and advertising that amount to Rs 6 crore.

The film has recovered its costs through sale of satellite rights, music rights, overseas video rights and other royalties. `With this arrangement, all the revenue earned from theatrical releases in India will add to the film's profit. The film's music is anyway a hit and it has helped Himesh in recovering the entire cost,` says the source.

'The Xpose' releases in theatres on May 16.
Marvel's Unexpected Team-up is here! Thunderbolts Tickets open now!

This isn’t just another chapter; it’s the beginning of a whole new era. With fresh alliances, unforeseen twists, and

Saturday, April 26, 2025
Kull - The Legacy Of The Raisingghs Trailer: One Family, One Curse, Too Many Secrets!

This summer, enter a realm where loyalty is fragile, secrets simmer beneath the surface, and blood

Saturday, April 26, 2025
Wamiqa Gabbi Radiates Emotion Ahead of 'Bhool Chuk Maaf' Release!

As anticipation builds for the release of Bhool Chuk Maaf, actress Wamiqa Gabbi has captured hearts on social

Saturday, April 26, 2025
Veer Pahariya Melts Hearts with Adorable Gym Session Featuring His Pet Dog!

Bollywood’s newest action sensation, Veer Pahariya, recently gave fans a heartwarming glimpse into his

Saturday, April 26, 2025
Saif Ali Khan says he hated himself on the first day of shooting Jewel Thief: The Heist Begins in IMDb exclusive!

Jewel Thief- The Heist Begins, the action heist thriller starring Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor

Saturday, April 26, 2025
ADVERTISEMENT
ADVERTISEMENT