The "Dhadkan" star has a son named Viaan Raj Kundra, who will turn two Wednesday.
"Saw their stuff. And liked it very much while I was shopping in Dubai. So, when they asked me to endorse I was more than happy to," Shilpa said in a statement.
Shilpa's loyalty motivated the owners to rope her in.
"Shilpa has always been a loyal customer to the elite kids wear clothing brand and, hence, the team approached her for a radio campaign as they felt her voice would add a certain credibility to the brand.
`She personally loves the brand and buys their products for her son and hence, she readily agreed to lend her voice for the campaign,` a source said in a statement.
