A Hindustan Times report reveals `Just these three films are expected to earn anything between `600 and `750crore,` says trade expert Atul Mohan, adding that there are several factors which will ensure that the industry's expectations are met.
`The number of screens have increased; cost of satellite rights have increased and most probably, the cost of tickets will also go up. And, all three films are releasing on big festivals and people are in a celebratory mood around this time. They wouldn't mind shelling out the extra money for tickets,` he adds.
Komal Nahta, trade analyst, says that's not all. `Of course, big films, big names, festive spirit - it can't get any bigger. You'll also see new publicity concepts as the movies are releasing in close proximity and all three are known to promote their films innovatively.`
Analysts predict that another potential blockbuster is Hrithik Roshan's Bang Bang, so the stakes will get higher.
Fans, on their part, are thrilled. `Although I am a die-hard fan of Salman, I love the other two Khans, too. So, imagine my excitement that I will have a Khan to watch on every festival,` says Swati Singhania, a DU law graduate. Sourabh Singh, a businessman, says, `It's a ritual on every festival that I take my family out to watch a film, and this is a superb hattrick.`
In 2013, while SRK had Chennai Express and Aamir had Dhoom:3, Sallu didn't have a release. In 2012, SRK had no film, while Salman had Ek Tha Tiger and Dabangg 2, and Aamir had Talaash. The period between 2009-2011 also saw alternating releases.
