Bollywood actress Kareena Kapoor has been signed by consumer brand Garnier India to endorse its latest hair colour product.

The new campaign will capture Kareena's attitude, the style quotient of ''Nutrisse'' brand and the nourishment values of Garnier its general manager Philippe Raffray told a press conference here yesterday.

The actress will showcase Garnier's shades for the season - True Browns. Developed with Garnier's latest technology, the two new shades will deliver gorgeous colour in just one step, he added.

Kareena, speaking on the occasion, said beauty is upto the individual and how it fits their personal style. ''Garnier's products are made to embrace every individual's unique beauty. Using Garnier's Nutrisse has enhanced the way I look and feel. It is truly my new style funda,'' she said.