The "Yuva" fame actress has even got the name numerologically checked.
"My production name is Esha Entertainment. I have already checked with a numerologist... it's all proper. Everyone does that, so why shouldn't we," the 32-year-old said here Tuesday at a food show.
Other actresses, who have turned producer include Shilpa Shetty, Lara Dutta and Dia Mirza.
Juhi Chawla also became Shah Rukh Khan's partner in their production house Dreamz Unlimited.
Esha, who married businessman Bharat Takhtani in February 2012, is looking to co-produce films with other production houses.
"So it's Esha Entertainment and we are working on a co-production with a couple of production houses and looking at some nice, fun scripts," she said.
Esha plans to rope in new writers.
"Being from Bollywood, at the end of the day our audiences like hero, heroine and villain. I will put in my own creativity and also take the help of some new and budding writers," Esha said.
