"We've selected five contestants from 'Indian Idol' and five from 'Fame Gurukul' and put them together for a stunt called 'Dus Ke Dus Le Gaye Dil'," discloses Sony's executive vice-president Tarun Katial.
"Sure, we've no qualms in admitting it's a stunt. But a very viable stunt, you've to admit. Everyone is interested in the 'Idol' and 'Fame' finalists. Look at Abhijeet Sawant and Qazi Tauqeer. Qazi may not be a fantastic singer. But he's a star! We're proud to have produced these bright young stars on these two shows and now they're going to come together for a whopping finale of sorts."
Incidentally, "Indian Idol" winner Sawant's album "Aapka Abhijeet" has made him the largest-selling pop artiste of India, ahead of his idol Sonu Nigam!
The "Dus" candidates ready to croon are Prajakta Shukre, Aditi Paul, Harish Moyal, Rahul Saxena, Ravinder Ravi, Arpita Mukherjee, Shamit Tyagi, Arijit Singh, Mona Bhatt and Anubhav Suman. The show goes on air from Friday Nov 4 every evening at 8.30 p.m. till Nov 18.
Says Tarun: "The idea is to re-package the popular faces and voices in a new experience. We at Sony are definitely into reality music contests. Besides 'Indian Idol 2', which will be a bi-weekly, we're gearing up for our big game show 'Deal Ya No Deal', also a bi-weekly that goes on air on Nov 23. We're going easy on the soaps... But we do have a new daily 'Ek Ladki Anjani Si' going on air from Nov 4."
The soap, which features Kanchi Kaul (the flop actress from Kuku Kohli's "Woh Tera Naam Tha"), is being produced by Shrey and Nirja Guleri, thereby lending credence to the belief that Ekta Kapoor and Sony Entertainment are no longer bosom buddies.
"I keep hearing about our fall-out," laughs Tarun Katial. "But there has been none. Ekta and I haven't met for weeks. But that's because we're busy and not because we've fallen out."
"Indian Idol 2" returns on Nov 21. "Everything including the judges -- Anu Malik, Sonu Nigam and Farah Khan -- will be the same. But there will be a huge scaling up of everything including the excitement level."
Commenting on the popularity of "Indian Idol", Tarun says, "Some of the contestants from Zee's 'Sa Re Ga Ma' have gone all the way to the top, and then auditioned for 'Indian Idol'. The frenzy at the auditions this time is far more pronounced."