The creative team for Salman's upcoming film 'Kick' has definitely taken digital innovations to the next level. Salman the 'Devil' went missing yesterday and an extensive search was carried out on the various social networking platforms to get a hold of the evasive superstar. The hunt was carried out to grace the special launch of the much awaited Yo Yo Honey Singh number titled 'Devil'. This never heard before activity was just one of many pioneering steps taken by the producers to launch their new song. The makers have left no stone unturned to give the fans a chance to be a part of the experience of 'KICK'.

Since the song is about the handsome 'Devil', it was vital for the Devil himself to be present at the launch making the event a memorable one. In order to ensure this #FindTheDevil activity was started on the movie's Twitter and Facebook where clues were handed out to fans through the various social properties of Jacqueline Fernandez, Salman Khan, Nargis Fakhri, UTV Motion Pictures and Nadiadwala Grandsons. Fans eagerly participated in this quest to find their superstar following all the clues to the T. Finally, it was revealed that the Devil was found and had been convinced to make his grand presence felt.


The hashtag #FindTheDevil was trending on Twitter receiving huge number of responses from fans all across the globe. The top lucky 10 winners who answered all the clues are also getting a chance to interact with the Devil himself at the song launch event, releasing digitally at 10 pm today.

This film has been breaking records even before its release and with this ground breaking idea it aims to garner more public interest, thus eventually shattering all the existing records in Bollywood.

'Kick' marks the directorial debut of well-known producer Sajid Nadiadwala and also stars Jacqueline Fernandez, Randeep Hooda and Nawazuddin Siddiqui. Produced and Directed by Sajid Nadiadwala and presented by UTV Motion Pictures and Nadiadwala Grandson Entertainment Pvt. Ltd. Kick releases on the 25th of July 2014.