Actor-producer Shreyas Talpade's "Poshter Boyz" has become the first movie to tie up with Maha eSeva Kendras of the Maharashtra government which will help in the movie's ticket sales, marketing and distribution.

Being produced under Shreyas's banner Affluence Movies Private Limited and co-produced by Ali Abrar, the film is directed by Sameer Patil. It is slated to release Aug 1.

The makers will utilize the Maha eSeva Kendras for various activities like display of movie paraphernalia, publicity material, as well as sales of movie tickets, music CDs and merchandise sales.

Calling it a revolutionary concept in marketing and distribution, Shreyas said in a statement: "This is undoubtedly a very novel initiative that will not just provide film producers a very cost effective medium to reach a very large targeted clientele but will also go a long way in propagating Marathi cinema."

The service was launched recently.

Mumbai-based start-up Network People Services has tied up with technology infrastructure and service provider Spanco and department of technology, government of Maharashtra, to offer movie distribution and marketing services across the entire chain of Maha eSeva Kendras.