The proceeds from the charity auction, which included exclusive cricket memorabilia such as Sachin Tendulkar's t-shirt from his 200th test match, 2011 World cup winning medal along with a chance to win a dinner date with Yuvraj and a special practice session with the Indian cricketer himself, will go to the Yuvraj Singh Foundation (YSF).
Held at London Hilton in Park Lane, the event which was hosted by Mark Nicholas, was also attended by Sunil Gavaskar, Sachin Tendulkar, Kapil Dev, Saurav Ganguly, Kevin Pieterson, Mr Arun Rangachari, Chairman DAR Capital Group, Mr. Vivek Rangachari, Director DAR Media Pvt. Ltd., Mr. Nishant Jeet Arora, the entire Indian cricket team, businessmen, fans, and the media. Noted comedian Kapil Sharma also performed a stand-up comedy act at the event which had the entire crowd in raptures.
Speaking at the launch, an emotional Yuvraj Singh said: "I am happy that DAR has come forward to support me to create more and more awareness about the disease. Cancer happens to strong people. We needn't fear it, we have to face it and come out stronger from its grip. With this DVD, I hope to show people that there is a life after cancer, it doesn't end with it."
YSF, through its initiative 'YouWeCan', aims to work for the early detection of cancer, for one and all, so that no one has to fight cancer alone. YSF aims to create consciousness on cancer prevention, early detection and fight against the associated stigma. YSF is a non-profit organization registered under the Bombay Trust Act 1950.
Commenting on the occasion, Mr. Arun Rangachari said: `Cancer is the most endemic disease and amongst the most fatal in the world today. We at DAR feel strongly about addressing this along with other human issues to the best of our ability. The best way we felt for our small contribution to this cause was through what we do best i.e. Films. Hence, through our robust Corporate Responsibility Programme we decided to back the creation of this inspirational DVD.`
A wholly-owned subsidiary of DAR Capital Group, DAR Motion Pictures was established as a result of the Group's strong leveraging in the burgeoning Indian Media & Entertainment industry. DAR Motion Pictures is focused on producing, acquiring and distributing quality content in Hindi and other regional languages. DARMP's latest releases include the critically acclaimed and successful films 'D-Day' and 'The Lunchbox', with Anurag Kashyap's 'Ugly' and 'Fattack' a co-production with Bejoy Nambiar set for end 2014 releases. In addition past releases include 'Lalbaug Parel', 'Haunted 3D', 'Mickey Virus', amongst others.
