The show, which emphasised on the 'common man' theme last year, will revolve around the hopes of people with diverse regional, cultural and religious backgrounds. "'Kaun Banega Crorepati' over the years has established itself as an institution on television. The show and our legendary host Mr Amitabh Bachchan ignite hope and positivity in the hearts of the nation.
"This year's campaign further articulates the positioning, that KBC is not only about winning money. This season, the show, with its unique ability to appeal to a wider and universal audience, will showcase social transformation, portraying stories of everyday heroes and community bonding," Gaurav Seth, Senior VP and Marketing Head, Sony Entertainment Television, said in a statement.
The core message of this season's campaign strengthens this proposition with the thought 'Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain' (We don't win money only, we win hearts too). 'Kaun Banega Crorepati 8' will be launched in the middle of August after Big B's current runninmg show 'Yudh' gets over.
