'KBC 8' to focus on stories of bonding

'KBC 8' to focus on stories of bonding
Tuesday, July 22, 2014 14:58 IST
The eighth season of popular TV game show 'Kaun Banega Crorepati 8', which will see megastar Amitabh Bachchan returning to the host's chair, promises to touch people's hearts with the stories of community bonding.

The show, which emphasised on the 'common man' theme last year, will revolve around the hopes of people with diverse regional, cultural and religious backgrounds. "'Kaun Banega Crorepati' over the years has established itself as an institution on television. The show and our legendary host Mr Amitabh Bachchan ignite hope and positivity in the hearts of the nation.

"This year's campaign further articulates the positioning, that KBC is not only about winning money. This season, the show, with its unique ability to appeal to a wider and universal audience, will showcase social transformation, portraying stories of everyday heroes and community bonding," Gaurav Seth, Senior VP and Marketing Head, Sony Entertainment Television, said in a statement.


The core message of this season's campaign strengthens this proposition with the thought 'Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain' (We don't win money only, we win hearts too). 'Kaun Banega Crorepati 8' will be launched in the middle of August after Big B's current runninmg show 'Yudh' gets over.
Rashmika Mandanna's Foodie Adventures Stir Up a Storm with Her Trainers!

Popular South Indian actress Rashmika Mandanna recently found herself in a lighthearted spot of

Saturday, April 05, 2025
Pooja Hegde Speaks Out on Typecasting in the Film Industry: It's Time to Break Stereotypes!

Actress Pooja Hegde, one of the most sought-after talents in the South Indian film industry, recently

Saturday, April 05, 2025
Kriti Sanon Reflects on Her March Moments: A Perfect Blend of Work and Wellness!

Kriti Sanon, Bollywood's beloved leading lady, recently took to Instagram to share her vibrant

Saturday, April 05, 2025
Shah Rukh Khan Leads Tributes: Manoj Kumar’s Legacy in Indian Cinema and Patriotism!

The passing of legendary actor and filmmaker Manoj Kumar has left a significant void in the Indian film

Saturday, April 05, 2025
Salman Khan Remembers Manoj Kumar: A Tribute to the Legend Behind 'Kranti'!

Bollywood mourns the loss of a cinematic icon as legendary actor and filmmaker Manoj Kumar

Saturday, April 05, 2025
ADVERTISEMENT
ADVERTISEMENT